MGD 277

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COURSE SYLLABUS

1.	TITLE OF COURSE:	Special Topics :Public Relations
	PREFIX/NUMBER:	MGD 277	CREDIT HOURS:	3
2.	PREREQUISITE:
3.	RESOURCES NEEDED:
	TEXT:	Public Relations Strategies and Tactics, 6^th Edition, Wilcox, Ault, And Agee
	SUPPLIES:
4.	COURSE DESCRIPTION:	Historical, theoretical and practical approach to contemporary public relations focusing on the public relations process, communication strategies, public and organizational distinctions. (F, S, SS)
5.	COURSE GOAL:

6.	COURSE OBJECTIVES:
	Historical, theoretical and practical approach to contemporary public relations focusing on the public relations process, communication strategies, public and organizational distinctions. (F, S, SS)
	By the end of the course, students will

	(A)	Be able to recognize the basic foundations of public relations structures
	(B)	Be able to recognize and perform basic public relations functions
	(C)	Be able to identify and demonstrate the ability to relate to specific target audiences and public
	(D)	Be able to identify the strategic planning used in public relations
	(E)	Be able to identify the public relations goals for different organizations and how to effectively reach those specific audiences
	(F)	Be able to identify the different organizational structures employed in effective public relations

7.	EVALUATION PROCEDURES:
		Attendance	10%
		Assignments + Quizzes	10%
		Tests (minimum of 4)	80%
		Grading Scale Raw Score Range	Letter Grade
		360 to 400	A
		320 to 359	B
		280 to 319	C
		240 to 279	D
		-239	F

Special Remarks:
1.	Attendance: College policy states that students may be dropped from enrollment when absent 20% of the scheduled class meetings. If enrolled from the beginning of the term, 15 hours will usually constitute 20% of a four-credit semester course which meets five hours per week. Reinstatement procedures are described in the PCC catalog.
2.	Tardy Policy: A student who is late three times (enters classroom after the instructor has taken roll) will be charged with one full absence unless the student can provide valid reasons for one or more of these tardies.
3.	Assignments/Missed Exams: It is the student's responsibility, whether present or absent, to obtain all material presented and to complete all course assignments. If prior arrangements are made or extenuating circumstances exist, makeup of tests may be allowed. Late homework papers will not be accepted unless those same extenuating circumstances exist. Makeup of quizzes is to be at the instructor's discretion.

8.	COURSE OUTLINE
	Chapter Reading List for Spring 2001 Text: Public Relations Strategies and Tactics, 6th Edition, Wilcox, Ault, and Agee
	I.	SECTION 1 ROLE: Learning the basic foundation of public relations
		Content What is Public Relations? Types of Organizations How should it be practiced? PR Functions Common Tools/Tactics Publics/Audiences Why and when did it evolve?	Chapter/Pages 1 pp. 2-8 4 pp. 79-80 1 pp. 9-10 11 2 (very limited)
		TEST ONE FOR 100 POINTS
	II.	SECTION 2 PROCESS AND STRATEGY: Understanding Strategic Planning and Integrated Communications
		Integrated Communications Strategic Planning Process	1 pp.12-20, Ch.10 6,7,8,9
		TEST TWO FOR 100 POINTS
	III.	SECTION 3 APPLICATION: Learning how public relations is different depending on the organization
		For-profit Business Local, State, Federal Government Associations/unions/membership organizations Non-profits (social service/cultural)	13 14 16 17
		TEST THREE FOR 100 POINTS
	IV.	SECTION 4 ORGANIZATIONAL EFFECTIVENESS: Identifying the preferred organizational model
		for public relations effectiveness. The evolution of organizational models Traditional versus contemporary models, role of Systems Theory Organizational Culture and its role with public relations	No text readings
		TEST FOUR FOR 50 POINTS

9.	METHODS OF INSTRUCTION:
	To be successful in this course, students are expected to participate in discussions, readings, in-class writing, and peer review activities. The instructor may assign point values to such activities.
10.	ACADEMIC INTEGRITY:
	The very nature of higher education requires that students adhere to accepted standards of academic integrity. Therefore, Pueblo Community College has adopted a policy of academic conduct as described in the Student Handbook. Violation of academic integrity may be defined to include the following: cheating, plagiarism, falsification and fabrication, abuse of academic materials, complicity in academic dishonesty, and personal misrepresentation. It is the student’s responsibility to be aware of the behaviors that constitute academic dishonesty. Sanctions for violating the standards of academic integrity may include warning, probation, suspension, and/or failure of the course or assignment at the discretion of the instructor.
11.	ADA NOTICE:
	Students who have a documented disability may be eligible to receive accommodations for this class. Please contact the Disability Resources Center at 549-3446 for further information.