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COURSE SYLLABUS

1. TITLE OF COURSE: Introduction to Electronic Media
PREFIX/NUMBER: MGD 175 CREDIT HOURS: 3
2. PREREQUISITE:  
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RESOURCES NEEDED:

TEXT:

Dominik, J.R., et.al., (2004). Broadcasting, Cable, the Internet, and Beyond (5th Edition). McGraw Hill, ISBN 0-07-249226-0 (Soft Cover)

The weekly magazine Broadcasting & Cable is the industry leader for news about the electronic media. It is available at the PCC and CSU-Pueblo Libraries

 

SUPPLIES:

 
4.

COURSE DESCRIPTION:

The course focuses on the history, background, and technologies of the electronic media. As an introductory course and part of the CNM core, we will examine the industrial, social, and technological forces that have shaped electronic media.
5.

COURSE GOAL:

The student should be able to understand and perform the necessary tasks for digital acquisition, production, post-production and archival activities in a digital production environment.
6. COURSE OBJECTIVES:
By the end of the course, students will recognize the current electronic media forms and roles of such media in changing political and cultural dynamics:
(A) Commercial Radio & TV
(B) Cable & Satellite TV
(C) Noncommercial Broadcasting
(D) Motion Pictures
(E) Corporate Telecommunications
(F) Interactive Media, e.g. videogames, DVD's, ect.
  Recognize  electronic media functions in relation to:
(A) Business Practices
(B) Programs
(C) Laws and Regulations
(D) Ethics and Effects
(E) Advertising
(F) Audience Feedback
(G) Production and Distribution
  This course will provide an introduction to some of the technological concepts underlying communications systems and techniques, and to discuss the role that those technologies play in society.
7. EVALUATION PROCEDURES:
  Participation and discussion 10%
Quizzes 50%
Projects 20%
In Class Assignments and Homework 20%
    Exams and quizzes: There will be chapter tests approximately every 2 chapters. There will not be a comprehensive midterm or final exam.
Grading Scale
Raw Score Range
Letter Grade
90 to 100 A
80 to 89 B
70 to 79 C
60 to 69 D
0 to 59 F

Special Remarks:

1.

Attendance:  College policy states that students may be dropped from enrollment when absent 20% of the scheduled class meetings. If enrolled from the beginning of the term, 15 hours will usually constitute 20% of a four-credit semester course which meets five hours per week. Reinstatement procedures are described in the PCC catalog. One point is subtracted from the final percentage for each absence up to 5% maximum.

2.

Tardy Policy: A student who is late three times (enters classroom after the instructor has taken roll) will be charged with one full absence unless the student can provide valid reasons for one or more of these tardies.

3.

Assignments/Missed Exams: It is the student's responsibility, whether present or absent, to obtain all material presented and to complete all course assignments. If prior arrangements are made or extenuating circumstances exist, makeup of tests may be allowed. Late homework papers will not be accepted unless those same extenuating circumstances exist. Makeup of quizzes is to be at the instructor's discretion.

8. COURSE OUTLINE
   
1 Orientation/History of Broadcast Media
2 History of Cable, Home Video, and the Internet (quiz)
3 Radio Today
4 Broadcast & Cable TV Today (quiz)
5 New Media
6 The Internet & New Media Today
7 Radio Programming
8 TV Programming
9 Rules & Regulations
10 Self Regulation & Ethics
11 Project Due
12 Ratings & Audience Feedback
13  Effects
14 International Scene (quiz)
15 Review/ Final
9. METHODS OF INSTRUCTION:
To be successful in this course, students are expected to participate in discussions, readings, in-class writing, and peer review activities. The instructor may assign point values to such activities.
10. ACADEMIC INTEGRITY:
The very nature of higher education requires that students adhere to accepted standards of academic integrity. Therefore, Pueblo Community College has adopted a policy of academic conduct as described in the Student Handbook. Violation of academic integrity may be defined to include the following: cheating, plagiarism, falsification and fabrication, abuse of academic materials, complicity in academic dishonesty, and personal misrepresentation. It is the student’s responsibility to be aware of the behaviors that constitute academic dishonesty. Sanctions for violating the standards of academic integrity may include warning, probation, suspension, and/or failure of the course or assignment at the discretion of the instructor.
11. ADA NOTICE:
Students who have a documented disability may be eligible to receive accommodations for this class. Please contact the Disability Resources Center at 549-3446 for further information.
12. COURSE DELIVERY
* Lectures
* Audio/ Visual Presentations
* Group Discussions
* Readings from text and other sources