MAR 220

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COURSE SYLLABUS

1.	TITLE OF COURSE:	Principles of Advertising
	PREFIX/NUMBER:	MAR 220	CREDIT HOURS:	3
2.	PREREQUISITE:	None

3.	RESOURCES NEEDED:
	TEXT:
	SUPPLIES:
4.	COURSE DESCRIPTION:	Students will study emerging trends in the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies and planning, media, copy, and layout, and ethical consideration.
5.	COURSE GOAL:	To demonstrate understanding of the advertiser's task, "How to Advertise," and how advertising functions can affect business.

6.	COURSE OBJECTIVES:
	(A)	To analyze the framework of the advertising planning process.
	(B)	To set direction for the advertising program.
	(C)	To develop understanding of programs for reaching advertising objectives.
	(D)	To understand the process for control and evaluation of advertising programs.

7.	EVALUATION PROCEDURES:
			Attendance	10%
			Quizzes	10%
			Ad	20%
			Tests	60%
			Grading Scale Raw Score Range	Letter Grade
			90 to 100	A
			80 to 89	B
			70 to 79	C
			60 to 69	D
			0 to 59	F

Special Remarks:
1.	Attendance: College policy states that students may be dropped from enrollment when absent 20% of the scheduled class meetings. If enrolled from the beginning of the term, 9 hours will usually constitute 20% of a three-credit semester course. Reinstatement procedures are described in the PCC catalog.
2.	Tardy Policy: A student who is late 3 times (enters classroom after the instructor has taken roll) will be charged with one full absence unless the student can provide valid reasons for one or more of these tardies
3.	Assignments/Missed Exams: It is the student's responsibility, whether present or absent, to obtain all material presented and to complete all course assignments. If prior arrangements are made or extenuating circumstances exist, makeup of tests may be allowed. Late homework papers will not be accepted unless those same extenuating circumstances exist.

8.	Course Outline
	Suggested Schedule
	Sessions equal 1-1/2 hours each
		Session 1	Introduction, Chapter 1
		2	Chapter 2
		3	Chapter 3
		4	Chapter 4
		5	Chapter 5
		6	Chapter 6
		7	Review, Catch up/Speaker
		8	Test Chapters 1-6
		9	Chapter 7
		10	Chapter 8
		11	Chapter 9
		12	Chapter 10
		13	Chapter 11
		14	Chapter 12
		15	Review, Catch up/Speaker
		16	Test, Chapters 7 - 12
		17	Chapter 13
		18	Chapter 14
		19	Chapter 15
		20	Chapter 16
		21	Review, Catch up/Speaker
		22	Test, Chapter 13 - 16
		23	Chapter 17
		24	Chapter 18
		25	Chapter 19
		26	Chapter 20
		27	Review, Catch-up/Speaker
		28	Test Chapters 17-20
			Total Hours: 43

9.	LECTURE OUTLINE:
10.	METHODS OF INSTRUCTION:
	Although teaching methods will vary from one instructor to another, some of the methods commonly used by instructors are: lecture, class discussion, group activities, special research activities, and the examination and evaluation of current, topical issues that relate the academic material presented in class to the realities of "real world" financial problems.
11.	ACADEMIC INTEGRITY:
	The very nature of higher education requires that students adhere to accepted standards of academic integrity. Therefore, Pueblo Community College has adopted a policy of academic conduct as described in the Student Handbook. Violation of academic integrity may be defined to include the following: cheating, plagiarism, falsification and fabrication, abuse of academic materials, complicity in academic dishonesty, and personal misrepresentation. It is the student’s responsibility to be aware of the behaviors that constitute academic dishonesty. Sanctions for violating the standards of academic integrity may include warning, probation, suspension, and/or failure of the course or assignment at the discretion of the instructor.
12.	ADA NOTICE:
	Students who have a documented disability may be eligible to receive accommodations for this class. Please contact the Disability Resources Center at 549-3446 for further information.