1.

TITLE OF COURSE:

PREFIX/NUMBER:

MAR 216

CREDIT HOURS:

3

2.

PREREQUISITE:

None

3.

RESOURCES NEEDED:

TEXT:

SUPPLIES:

4.

COURSE DESCRIPTION: Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer.

5.

COURSE GOAL:

To demonstrate understanding of the marketer's tasks and knowledge in the principles of how those tasks can be accomplished.

6.

COURSE OBJECTIVES:

To demonstrate specific knowledge of the following:

(A)

Foundations of Marketing and Relationship Building

(B)

Environmental Scanning and Analysis

(C)

Marketing Research, Buyer Behavior, and Market Segmentation

Management of Integrated Marketing Communication

7.

EVALUATION PROCEDURES:

Attendance, Assignments and Participation

10%

Marketing Plan

40%

Tests

40%

Grading Scale
Raw Score Range

Letter Grade

90 to 100

A

80 to 89

B

70 to 79

C

60 to 69

D

0 to 59

F

Special Remarks:

1.

Attendance:  College policy states that students may be dropped from enrollment when absent 20% of the scheduled class meetings.  If enrolled from the beginning of the term, 9 hours will usually constitute 20% of a three-credit semester course.  Reinstatement procedures are described in the PCC catalog.

2.

Tardy Policy:  A student who is late three times (enters classroom after the instructor has taken roll) will be charged with one full absence unless he/she can provide valid reasons for one or more of these tardies.

3.

Assignments/Missed Exams:  It is the student's responsibility, whether present or absent, to obtain all material presented and to complete all course assignments.  Test will be available via WebCT.  Any late tests will have 10% of the total points available deducted from the score.  Late homework papers will not be accepted unless prior arrangements are made with the instructor.  Makeup of quizzes is to be at the instructor's discretion..

8.

COURSE OUTLINE

I.

The World of Marketing

9.0 Hours

A.

An Overview of Marketing 

B.

The Marketing Environment and Marketing Ethics

Test, Chapters 1 - 3

1.5 Hours

II.

Analyzing Marketing Opportunities

10.0 Hours

A.

Consumer Decision Making

B.

Business Marketing

Test, Chapters 4 - 7

1.5 Hours

III.

Product and Distribution Decisions

10.0 Hours

A.

Product and Services Concepts

B.

Developing and Managing Products

C.

Marketing Channels and Logistics Decisions

D.

Retailing

Test, Chapters 8 -11

1.5 Hours

IV.

Integrated Marketing Communication and Pricing Concepts

10.0 Hours

A.

Marketing Communication and Personal Selling

B.

Advertising, Sales Promotion, and Public Relations

C.

Internet Marketing

Test, Chapters 12 - 15

1.5 Hours

Total

45.0 Hours

10.

METHODS OF INSTRUCTION:

To be successful in this course, students are expected to participate in discussions, readings, in-class writing, and peer review activities. The instructor may assign point values to such activities.

11.

ACADEMIC INTEGRITY:

The very nature of higher education requires that students adhere to accepted standards of academic integrity. Therefore, Pueblo Community College has adopted a policy of academic conduct as described in the Student Handbook. Violation of academic integrity may be defined to include the following: cheating, plagiarism, falsification and fabrication, abuse of academic materials, complicity in academic dishonesty, and personal misrepresentation. It is the student’s responsibility to be aware of the behaviors that constitute academic dishonesty. Sanctions for violating the standards of academic integrity may include warning, probation, suspension, and/or failure of the course or assignment at the discretion of the instructor.

12.

ADA NOTICE:

Students who have a documented disability may be eligible to receive accommodations for this class. Please contact the Disability Resources Center at 549-3446 for further information.