1.

TITLE OF COURSE:

Principles of Retailing

PREFIX/NUMBER:

MAR 117

CREDIT HOURS:

3

2.

PREREQUISITE:

None

3.

RESOURCES NEEDED:

TEXT:

Retailing Management by Levy & Weitz, Fifth Edition, Irwin-McGraw Hill, 2004.

SUPPLIES:

Pencils, pens, and notebooks for note taking.

4.

COURSE DESCRIPTION:

5.

COURSE GOAL:

To demonstrate understanding of the social and economic system in the United States and to apply this understanding to selected situations.

6.

COURSE OBJECTIVES:

To provide conceptual information that enable students to understand why retailing decisions are made and to learn about the following concepts:

(A)

Emergence of electronic retailing

(B)

Utilization of information and communication technology

(C)

To demonstrate how customer information is used to target promotions and the development of frequent shopper programs

(D)

To understand the globalization of retailing

(E)

To understand how retailing continues to provide opportunities for people to start their own businesses

(F)

To learn how small retailers can compete effectively against the giants by focusing their efforts and developing effective retail mixes for their businesses

7.

EVALUATION PROCEDURES:

Attendance, Participation

10%

Unit Tests

40%

Special Projects

40%

Grading Scale
Raw Score Range

Letter Grade

90 to 100

A

80 to 89

B

70 to 79

C

60 to 69

D

0 to 59

F

Special Remarks:

1.

Attendance:  College policy states that students may be dropped from enrollment when absent 20% of the scheduled class meetings. If enrolled from the beginning of the term, 9 hours will usually constitute 20% of a three-credit semester course.  Reinstatement procedures are described in the PCC catalog.

2.

Tardy Policy:  A student who is late three times (enters classroom after the instructor has taken roll) will be charged with one full absence unless he/she can provide valid reasons for one or more of these tardies.

3.

Missed exams:  It is the student's responsibility, whether present or absent, to obtain all material presented and to complete all course assignments.  If prior arrangements are made or extenuating circumstances exist, make up of tests will be allowed.  Late homework papers will not be accepted unless those same extenuating circumstances exist.  Make up of quizzes is to be at the instructor's discretion and will lose 10% of the total points available.  Make up of test or homework papers after an absence MUST be completed within one week.

8.

COURSE OUTLINE

I.

The World of Retailing

9 hours

II.

Retailing Strategy

10 Hours

III.

Merchandise Management

10 Hours

IV.

Store Management

10 Hours

VI.

Tests

6 Hours

Total

45 Hours

10.

METHODS OF INSTRUCTION:

To be successful in this course, students are expected to participate in discussions, readings, in-class writing, and peer review activities. The instructor may assign point values to such activities.

11.

ACADEMIC INTEGRITY:

The very nature of higher education requires that students adhere to accepted standards of academic integrity. Therefore, Pueblo Community College has adopted a policy of academic conduct as described in the Student Handbook. Violation of academic integrity may be defined to include the following: cheating, plagiarism, falsification and fabrication, abuse of academic materials, complicity in academic dishonesty, and personal misrepresentation. It is the student’s responsibility to be aware of the behaviors that constitute academic dishonesty. Sanctions for violating the standards of academic integrity may include warning, probation, suspension, and/or failure of the course or assignment at the discretion of the instructor.

12.

ADA NOTICE:

Students who have a documented disability may be eligible to receive accommodations for this class. Please contact the Disability Resources Center at 549-3446 for further information.