MAR 106
MARKETING YOUR IMAGE
3 CR. (3L)
Teaches students how to market themselves to prospective employers, clients, professional groups, and audiences of all types. Major emphasis will be placed on skills used to gain employment (resumes, interviewing, and professional appearance) and on skills used to achieve continued personal success (professional behavior and attitude). The course will include at least one simulated interview.
MAR 111
PRINCIPLES OF SALES
3 CR. (3L)
PRQ: CIS 110, ENG 060, REA 060, or equivalent assessment test scores or Department Chair approval. Enables the student to understand and develop ethical sales techniques and covers the role of selling in the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques.
MAR 117
PRINCIPLES OF RETAILING
3 CR. (3L)
PRQ: CIS 110, ENG 060, REA 060, MAT 060, or equivalent assessment test scores or Department Chair approval. Emphasizes the study of the basic principles and techniques of merchandising, operations, layout, store organization, site location, and customer service with an emphasis on retailing operations.
MAR 158
BASIC CUSTOMER SERVICE
1 CR. (1L)
Focus on basic concepts and techniques needed to effectively serve customers. Specific emphasis given to manage customer expectations by building customer rapport and create positive outcomes.
MAR 216
PRINCIPLES OF MARKETING
3 CR. (3L)
PRQ: CIS 110, ENG 060, REA 060, MAT 060, or equivalent assessment test scores or Department Chair approval. Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer.
MAR 220
PRINCIPLES OF ADVERTISING
3 CR. (3L)
PRQ: CIS 110, ENG 090, REA 060, MAT 060, or equivalent assessment test scores or Department Chair approval. Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations.
MAR 222
IMPLEMENTING e-COMMERCE
3 CR. (3L)
PRQ: CIS 110, ENG 090, REA 060, MAT 060, or equivalent assessment test scores or Department Chair approval. Provides the student with practical skills and knowledge of e-commerce implementation methodology. Topics include strategic planning for e-commerce, project management, change management, role of technology, implementation planning and assessment. Students use case studies to examine standards and practices of businesses implementing e-commerce applications and solutions. |