1.

TITLE OF COURSE:

INTRODUCTION TO E-BUSINESS

PREFIX/NUMBER:

BUS 204

CREDIT HOURS:

3

2.

PREREQUISITE:

None

3.

RESOURCES NEEDED:

TEXT:

Electronic Commerce, 

SUPPLIES:

4.

COURSE DESCRIPTION:

5.

COURSE GOAL:

Introduces the use of technology in all aspects of a business. Explores the use of technology for customer relations management, accounting and financial applications, purchasing and production tools, sales and marketing functions, and human resources management. Examines use of the Internet, world-wide-web and sophisticated multi-function software tools. Students gain a heightened awareness of emerging technologies and trends in e-business.

6.

COURSE OBJECTIVES:

To demonstrate specific knowledge of the following:

(A)

(B)

(C)

(D)

(E)

(F)

(G)

(H)

EVALUATION PROCEDURES:

Attendance and Quizzes

10%

Marketing Projects

40%

Tests

50%

Grading Scale
Raw Score Range

Letter Grade

90 to 100

A

80 to 89

B

70 to 79

C

60 to 69

D

0 to 59

F

Special Remarks:

1.

Attendance:  College policy states that students may be dropped from enrollment when absent 20% of the scheduled class meetings.  If enrolled from the beginning of the term, 9 hours will usually constitute 20% of a three-credit semester course.  Reinstatement procedures are described in the PCC catalog.

2.

Tardy Policy:  A student who is late three times (enters classroom after the instructor has taken roll) will be charged with one full absence unless he/she can provide valid reasons for one or more of these tardies.

3.

Assignments/Missed Exams:  It is the student's responsibility, whether present or absent, to obtain all material presented and to complete all course assignments.  If prior arrangements are made or extenuating circumstances exist, makeup of tests may be allowed.  Late homework papers will not be accepted unless those same extenuating circumstances exist.

8.

COURSE OUTLINE

I.

1.  Definition
2.  Compared to e-commerce 
3.  Transformation of business structure
4.  Flexibility and rapid change
5.  Reversed value chain
   Trends
   1. Speed of service 
   2. Customer focus
   3. Integrated business functions
   4. Outsourcing
      

II.

 A.   Definition
 B.   Organizing around the customer
 C.   CRM design and infrastructure
       1.    Sales
       2.    Marketing
       3.    Customer service
       4.    Customer support
 D.   CRM Trends

III.

IV.

V.

VI.

 VII.

10.

METHODS OF INSTRUCTION:

To be successful in this course, students are expected to participate in discussions, readings, in-class writing, and peer review activities. The instructor may assign point values to such activities.

11.

ACADEMIC INTEGRITY:

The very nature of higher education requires that students adhere to accepted standards of academic integrity. Therefore, Pueblo Community College has adopted a policy of academic conduct as described in the Student Handbook. Violation of academic integrity may be defined to include the following: cheating, plagiarism, falsification and fabrication, abuse of academic materials, complicity in academic dishonesty, and personal misrepresentation. It is the student’s responsibility to be aware of the behaviors that constitute academic dishonesty. Sanctions for violating the standards of academic integrity may include warning, probation, suspension, and/or failure of the course or assignment at the discretion of the instructor.

12.

ADA NOTICE:

Students who have a documented disability may be eligible to receive accommodations for this class. Please contact the Disability Resources Center at 549-3446 for further information.