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LECTURE OUTLINE: |
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PART I. BUSINESS TRENDS |
8 Hours |
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I. |
Finding Opportunities in Today’s Dynamic Business Environment (Chapter 1) |
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A. |
What is a Business? |
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B. |
Entrepreneurship versus Working for Others |
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C. |
The Business Environment |
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D. |
The Economic Environment |
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E. |
The Technological Environment |
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F. |
The Competitive Environment |
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G. |
The Social Environment |
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H. |
The Global Environment |
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I. |
The Evolution of American Business |
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II. |
Economics: The Creation and Distribution of Wealth (Chapter 2) |
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A. |
The Importance of the Study of Economics |
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B. |
Understanding Free-Market Capitalism |
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C. |
Understanding Socialism |
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D. |
Understanding Communism |
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E. |
The Trend Toward Mixed Economies |
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F. |
Understanding the Economic System of the United States |
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III. |
Competing in Global Markets (Chapter 3) |
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A. |
The Dynamic Global Market |
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B. |
Why Trade with Other Nations |
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C. |
Getting Involved in Global Trade |
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D. |
Trading in Global Markets |
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E. |
Forces Affecting Trading in Global Markets |
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F. |
Trade Protectionism |
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G. |
Multinational Corporations |
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I. |
The Future of Global Trade |
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IV. |
Demonstrating Ethical Behavior and Social Responsibility (Chapter 4) |
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A. |
Managing Businesses Ethically and Responsibly |
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B. |
Setting Corporate Ethical Standards |
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C. |
Corporate Social Responsibility |
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D. |
International Ethics and Social Responsibility |
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TEST 1, CHAPTERS 1 - 4 |
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PART II. BUSINESS OWNERSHIP |
5 Hours |
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I. |
Forms of Business Ownership (Chapter 5) |
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A. |
Basis Forms of Business Ownership |
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B. |
Sole Proprietorships |
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C. |
Partnerships |
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D. |
Corporations |
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E. |
Corporate Expansion: Mergers and Acquisitions |
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F. |
Special Forms of Business Ownership |
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G. |
Franchises |
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H. |
Cooperatives |
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I. |
Which Form of Ownership Is For You? |
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II. |
Entrepreneurship and Starting a Small Business (Chapter 6) |
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A. |
The Age of the Entrepreneur |
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B. |
The Job Creating Power of Entrepreneurs in the U.S. |
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C. |
Encouraging Entrepreneurship--What Government Can Do |
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D. |
Getting Started In a Small Business |
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E. |
Learning About Small-Business Operations |
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F. |
Managing a Small Business |
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G. |
Going International |
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TEST 2, CHAPTERS 5 - 6 |
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PART III. BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERS |
6 Hours |
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I. |
Management, Leadership and Employee Empowerment (Chapter 7) |
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A. |
The New Business Environment |
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B. |
Functions of Management |
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C. |
Planning: Creating a Vision Based on Values |
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C. |
Organizing: Creating a Unified System |
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D. |
Controlling |
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E. |
Leading: Providing Continuous Vision and Values |
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F. |
Controlling: Making Sure It Works |
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G. |
Tasks and Skills at Different Levels of Management |
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II. |
Managing the Move toward Customer-Driven Business Organizations (Chapter 8) |
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A. |
The Changing Organization |
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B. |
Issues Involved in Structuring and Restructuring Organizations |
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C. |
Organization Models |
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D. |
Going Beyong Organizational Boundaries |
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F. |
The Restructuring Process and Total Quality |
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G. |
Establishing a Customer-Oriented Culture |
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III. |
Managing Production and Operations (Chapter 9) |
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A. |
America's Evolving Manufacturing and Services Base |
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B. |
Operations Management Functions |
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C. |
Operations Management in the Service Sector |
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D. |
Operations Management in the Manufacturing Sector |
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E. |
Modern Production Techniques |
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F. |
Control Procedures: PERT and Gantt Charts |
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G. |
Preparing for the Future |
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Test 3, Chapters 7 - 9 |
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PART IV. MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES |
6 Hours |
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I. |
Motivating Employees and Building Self-Managed Teams (Chapter 10) |
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A. |
The Importance of Motivation |
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B. |
Motivation and Maslow's Hierarchy of Needs |
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C. |
McGregor's Theory X and Theory Y |
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D. |
Ouchi's Theory Z |
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E. |
Herzberg's Motivating Factors |
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F. |
Job Enrichment |
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G. |
Goal-Setting Theory and Management by Objectives |
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H. |
Meeting Employee Expectations: Expectancy Theory |
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I. |
Treating Employees Fairly: Equity Theory |
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J. |
Motivation in the Future |
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II. |
Human Resource Management: Finding and Keeping the Best Employees (Chapter 11) |
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A. |
Working with People is Just the Beginning |
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B. |
Determining Your Human Resource Needs |
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C. |
Recruiting Employees from a Diverse Population |
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D. |
Selecting Employees Who Will be Productive |
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E. |
Training and Developing Employees for Optimum Performance |
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F. |
Appraising Employee Performance to Get Optimum Results |
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G. |
Compensating Employees: Attracting and Keeping the Best |
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H. |
Scheduling Employees to Meet Organizational and Employee Needs |
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I. |
Moving Employees Up, Over, and Out |
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J. |
Laws Affecting Human Resource Management |
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III. |
Dealing with Employee-Management Issues and Relationships (Chapter 12) |
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A. |
Employee-Management Issues |
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B. |
Labor Legislation and Collective Bargaining |
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C. |
Tactic Used in Labor-Management Conflicts |
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D. |
Controversial Employee-Management Issues |
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Test, Chapters 10-12 |
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PART V. MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER ORIENTED MARKETING PLANS |
7 Hours |
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I. |
Marketing: Customer and Stakeholder Relationship Marketing (Chapter 13) |
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A. |
A Brief History of Marketing |
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B. |
Marketing Management and the Marketing Mix |
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C. |
Providing Marketers with Information |
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D. |
The Consumer Market |
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E. |
The Business-to-Business Market |
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F. |
Updating the Marketing Concept |
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G. |
Establishing Relationships with All Stakeholders |
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II. |
Developing and Pricing Products and Services (Chapter 14) |
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A. |
Product Development and the Value Package |
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B. |
Product Differentiation |
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C. |
Packaging Changes the Product |
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D. |
Branding and Brand Equity |
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E. |
Brand Management |
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F. |
Competitive Pricing |
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G. |
Nonprice Competition |
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III. |
Distributing Products Efficiently and Competitively: Supply Chain Management (Chapter 15) |
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A. |
The Importance of Channels of Distribution |
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B. |
The Utilities Created by Intermediaries |
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C. |
Wholesale Intermediaries |
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D. |
Retail Intermediaries |
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E. |
Nonstore Retailing |
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F. |
Building Cooperation in Channel Systems |
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G. |
Supply-Chain Management |
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H. |
Choosing the Right Distribution Mode and Storage Units |
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IV. |
Promoting Products Using Interactive and Integrated Marketing Communication (Chapter 16) |
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A. |
Constant Change and the Promotion Mix |
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B. |
Advertising: Persuasive Communication |
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C. |
Personal Selling: Providing Personal Attention |
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D. |
Public Relations: Building Relationships with All Publics |
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E. |
Sales Promotion: Getting a Good Deal |
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F. |
Managing the Promotion Mix: Putting It All Together |
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Test, Chapters 13 - 16 |
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PART VI. DECISION MAKING: MANAGING INFORMATION |
4 Hours |
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I. |
Using Technology to Manage Information (Chapter 17) |
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A. |
The Role of Information Technology |
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B. |
The Road to Knowledge: the Internet, Intranets, Extranets, and Virtual Private Networks |
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C. |
Managing Information |
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D. |
The Enabling Technology: Hardware |
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E. |
Software |
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F. |
Effects of Information Technology on Management |
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G. |
Technology and You |
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II. |
Understanding Financial Information and Accounting (Chapter 18) |
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A. |
The Importance of Financial Information |
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B. |
What is Accounting? |
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C. |
Areas of Accounting |
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D. |
Accounting versus Bookkeeping |
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E. |
Understanding Key Financial Statements |
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F. |
Applying Accounting Knowledge |
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G. |
Accountants and the Budgeting Process |
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H. |
The Impact of Computer Technology on Accounting |
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I. |
Using Financial Ratios |
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PART VII. MANAGING FINANCIAL RESOURCES |
7 Hours |
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I. |
Financial Management (Chapter 19) |
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A. |
The Role of Finance and Financial Managers |
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B. |
What is Financial Management? |
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C. |
Financial Planning |
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D. |
The Need for Operating Funds |
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E. |
Alternative Sources of Funds |
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F. |
Obtaining Short-Term Financing |
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G., |
Obtaining Long-Term Financing |
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II. |
Securities Markets: Financing and Investing Opportunities (Chapter 20) |
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A. |
The Function of Securities Markets |
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B. |
Debt Financing through Selling Bonds |
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C. |
Equity Financing through Selling Stock |
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D. |
Stock Exchanges |
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E. |
How to Invest in Securities Markets |
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F. |
Investing in Bonds |
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G. |
Investing in Stocks and Mutual Funds |
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H. |
Investing in High-Risk Investments |
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I. |
Understanding Information from Securities Markets |
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III. |
Understanding Money and Financial Institutions (Chapter 21) |
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A. |
The Importance of Money |
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B. |
Control of the Money Supply |
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C. |
The History of Banking and the Need for the Fed |
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D. |
The American Banking System |
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E. |
How the Government Protects Your Funds |
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F. |
The Future of Banking |
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G. |
International Banking and Banking Services |
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IV. |
Managing Personal Finances: Who Wants to be a Millionaire (Chapter 22) |
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A. |
The Need for Personal Financial Planning |
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B. |
Building Your Capital Account |
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C. |
Planning Your Retirement |
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Test, Chapters 19 - 22 |
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