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 COURSE SYLLABUS

1.

TITLE OF COURSE:

Introduction to Mass Media

PREFIX/NUMBER:

JOU 105

CREDIT HOURS:

3

2.

PREREQUISITE:

3.

RESOURCES NEEDED:

 

TEXT:

Campbell, Richard.  Media & Culture:  An Introduction to Mass Communication.  Bedford Books
 

SUPPLIES:

 

4.

COURSE DESCRIPTION:

This survey course places the mass media in a historical and cultural perspective to study the relationship between mass media and society.  The course also introduces students to some of the ethical, legal, and economic issues which affect the mass media and their consumers.

5.

COURSE GOAL:

This course will provide the student with an understanding of how the media operate in and influence society.  After completing the course, the student should be a more skillful critic and discriminating and active consumer of the mass media.

6.

COURSE OBJECTIVES:

(A)

Survey the creation and development of the mass media, including books, magazines, newspapers, radio, television, films, popular music, advertising, public relations, and the Internet.

(B)

Demonstrate an awareness of the often hidden but powerful social, political, cultural, and psychological impact of the mass media and the role of the media in constructing social reality.

(C)

Deconstruct and critically evaluate the form and content of the mass media.

(D)

Demonstrate a greater media literacy and demonstrate an awareness and responsibility as “citizens of popular culture,” so future media members and consumers can utilize the media with greater understanding and purpose.

(E)

Explore the effects and impacts that mass media have upon particular social institutions, groups, and each individual.

   

7.

EVALUATION PROCEDURES:

The student’s grade will be based on attendance (10%), quizzes (30%), examinations (40%), and a research project/in-class presentation (20%). 

Grading Scale
Raw Score Range

Letter Grade

90 to 100

A

80 to 89

B

70 to 79

C

60 to 69

D

0 to 59

F

Special Remarks:

1.

To receive full credit, all work must be submitted on time.  Late work will receive one grade cut for each day beyond the due date of the assignment and will not be accepted during final exam week.

2.

Attendance:  College policy states that students may be dropped from enrollment when absent 20% of the scheduled class meetings.  If enrolled from the beginning of the term, 15 hours will usually constitute 20% of a four-credit semester course which meets five hours per week.  After missing the fourth instructional hour of a class, students may have points or a percentage deducted from their final grade for further absences.  The specific number of points or percentage will be left to the instructor's discretion.

3.

Tardy Policy:  Students are to be ready to begin classes at the scheduled start of the classes. It is considered unprofessional and disruptive behavior for students to arrive late and/or leave early. Three tardies or early exits may be counted as one absence.

4. Assignments/Missed Exams:  It is the student's responsibility, whether present or absent, to obtain all material presented and to complete all course assignments.  If prior arrangements are made or extenuating circumstances exist, makeup of tests may be allowed.  Late homework papers will not be accepted unless those same extenuating circumstances exist.  Makeup of quizzes is to be at the instructor's discretion.
5. Students are expected and encouraged to spend two to three hours outside of class for every contact hour in class.
6. Respect for others and for the teaching-learning situation is the key to successful interaction in the class.  Therefore, instructors will manage the classroom environment to promote a positive learning experience for all students.
8. COURSE OUTLINE:

Tentative Schedule (Instructor may vary and/or supplement)

I.

Introduction to Mass media
II. Sound Recording, Radio, Television & Movies
III. Newspapers, Magazines & Books
IV. Advertising, Public Relations & Media Economics

9.

METHODS OF INSTRUCTION:

 

To be successful in this course, students are expected to participate in discussions, readings, in-class writing, and peer review activities. The instructor may assign point values to such activities.

10.

ACADEMIC INTEGRITY:

 

The very nature of higher education requires that students adhere to accepted standards of academic integrity. Therefore, Pueblo Community College has adopted a policy of academic conduct as described in the Student Handbook. Violation of academic integrity may be defined to include the following: cheating, plagiarism, falsification and fabrication, abuse of academic materials, complicity in academic dishonesty, and personal misrepresentation. It is the student’s responsibility to be aware of the behaviors that constitute academic dishonesty. Sanctions for violating the standards of academic integrity may include warning, probation, suspension, and/or failure of the course or assignment at the discretion of the instructor.

11.

ADA NOTICE:

 

Students who have a documented disability may be eligible to receive accommodations for this class. Please contact the Disability Resources Center at 549-3446 for further information.