CUA 256

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COURSE SYLLABUS

1.	TITLE OF COURSE:	MARKETING IN THE HOSPITALITY INDUSTRY
	PREFIX/NUMBER:	CUA 256	CREDIT HOURS:	3
2.	PREREQUISITE:	CUA 101 & CUA 156

3.	RESOURCES NEEDED:
	TEXT:
	SUPPLIES:
4.	COURSE DESCRIPTION:	Involves the student in a study of foodservice marketing including marketing planning, use of marketing information in the foodservice operation, marketing research, understanding foodservice customers, advertising and promotion, hospitality group sales, and menu design and pricing strategies. At the conclusion of this course, the student will take a nationally recognized test and receive a certificate from the Education Foundation of the National Restaurant Association.
5.	COURSE GOAL:

6.	COURSE OBJECTIVES:
7.	EVALUATION PROCEDURES:
			Completion of class assignments	15%
			Presentation of oral/written report	20%
			Active participation in daily class sessions	25%
			Completion of quizzes and other measurements	25%
			Final examination	15%
			Grading Scale Raw Score Range	Letter Grade
			90 to 100	A
			80 to 89	B
			70 to 79	C
			60 to 69	D
			0 to 59	F

Special Remarks:
1.	Attendance: College policy states that students may be dropped from enrollment when absent 20% of the scheduled class meetings. If enrolled from the beginning of the term, 15 hours will usually constitute 20% of a four-credit semester course which meets five hours per week. Reinstatement procedures are described in the PCC catalog.
2.	Tardy Policy: A student who is late three times (enters classroom after the instructor has taken roll) will be charged with one full absence unless the student can provide valid reasons for one or more of these tardies.
3.	Assignments/Missed Exams: It is the student's responsibility, whether present or absent, to obtain all material presented and to complete all course assignments. If prior arrangements are made or extenuating circumstances exist, makeup of tests may be allowed. Late homework papers will not be accepted unless those same extenuating circumstances exist. Makeup of quizzes is to be at the instructor's discretion.

8.	COURSE OUTLINE
9.	STUDENT RESPONSIBILITIES
	(A)	Attend class sessions on a regular and punctual basis. Absences and late class entries are to be brought to the instructor's attention in advance.
	(B)	Finish all reading assignments BEFORE they are to be discussed in class.
	(C)	Turn in homework assignments and in-class work as assigned by instructor.
	(D)	Actively engage in class discussions of mini-lectures and class reading assignments.
	(E)	Complete all quizzes and exams as scheduled
	(F)	Present an oral report to the class and turn in a written report to the instructor on a topic to be mutually agreed upon between student and instructor.

10.	METHODS OF INSTRUCTION:
	Mini-lectures and assigned readings followed by group discussions and extensive use of small group activities and peer teaching.
11.	ACADEMIC INTEGRITY:
	The very nature of higher education requires that students adhere to accepted standards of academic integrity. Therefore, Pueblo Community College has adopted a policy of academic conduct as described in the Student Handbook. Violation of academic integrity may be defined to include the following: cheating, plagiarism, falsification and fabrication, abuse of academic materials, complicity in academic dishonesty, and personal misrepresentation. It is the student’s responsibility to be aware of the behaviors that constitute academic dishonesty. Sanctions for violating the standards of academic integrity may include warning, probation, suspension, and/or failure of the course or assignment at the discretion of the instructor.
12.	ADA NOTICE:
	Students who have a documented disability may be eligible to receive accommodations for this class. Please contact the Disability Resources Center at 549-3446 for further information.